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$100,000 for the world’s catchiest ad

Invent a fictional brand and make a 15 to 45 second ad for it with an original jingle in ElevenCreative. The catchiest ad wins $50,000.

Entries close November 1, 2026 at 11:59pm PST

Subscribe to enter

Get 50% off Creator or Pro yearly plans

Hear how it works

The Search for the World’s Catchiest Ad

Presented by ElevenCreative

$100,000 for the world’s catchiest ad

Invent a fictional brand and make a 15 to 45 second ad for it with an original jingle in ElevenCreative. The catchiest ad wins $50,000.

Subscribe to enter

Get 50% off Creator or Pro yearly plans

Hear how it works

Entries close November 1, 2026 at 11:59pm PST

$100,000 for the world’s catchiest ad

Invent a fictional brand and make a 15 to 45 second ad for it with an original jingle in ElevenCreative. The catchiest ad wins $50,000.

Entries close November 1, 2026 at 11:59pm PST

Subscribe to enter

Get 50% off Creator or Pro yearly plans

Hear how it works

The Search for the World’s Catchiest Ad

Presented by ElevenCreative

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The brief

Make an ad that gets stuck in people’s heads

It can be funny, strange, beautiful, or completely unexpected. The only real brief is that it should be impossible to get out of someone's head.

Dream up a fictional brand

A snack, a sneaker, a smart toaster. It doesn’t need to exist. The product, the name, and the personality are yours to dream up.

Make a 15 to 45 second ad

Long enough to land an idea, short enough to rewatch. Solo or as a team, and you can submit as many ads as your heart desires.

Build it around an original jingle

Make it in ElevenCreative. It should be original and catchy enough to hum after one listen. The jingle is the heart of the entry, so don’t skimp here.

The brief

Make an ad that gets stuck in people’s heads

It can be funny, strange, beautiful, or completely unexpected. The only real brief is that it should be impossible to get out of someone's head.

Dream up a fictional brand

A snack, a sneaker, a smart toaster. It doesn’t need to exist. The product, the name, and the personality are yours to dream up.

Make a 15 to 45 second ad

Long enough to land an idea, short enough to rewatch. Solo or as a team, and you can submit as many ads as your heart desires.

Build it around an original jingle

Make it in ElevenCreative. It should be original and catchy enough to hum after one listen. The jingle is the heart of the entry, so don’t skimp here.

The brief

Make an ad that gets stuck in people’s heads

It can be funny, strange, beautiful, or completely unexpected. The only real brief is that it should be impossible to get out of someone's head.

Dream up a fictional brand

A snack, a sneaker, a smart toaster. It doesn’t need to exist. The product, the name, and the personality are yours to dream up.

Make a 15 to 45 second ad

Long enough to land an idea, short enough to rewatch. Solo or as a team, and you can submit as many ads as your heart desires.

Build it around an original jingle

Make it in ElevenCreative. It should be original and catchy enough to hum after one listen. The jingle is the heart of the entry, so don’t skimp here.

How to enter

Four steps from idea to entry

Four steps from idea to entry

Subscribe to enter

Subscribe to enter

Subscribe to ElevenCreative

Your plan unlocks the full toolkit for the ad: 50+ leading image and video models, original music for the jingle, 5,000+ voices, sound effects, and Studio to bring it together.

Subscribe to ElevenCreative

Your plan unlocks the full toolkit for the ad: 50+ leading image and video models, original music for the jingle, 5,000+ voices, sound effects, and Studio to bring it together.

Subscribe to ElevenCreative

Your plan unlocks the full toolkit for the ad: 50+ leading image and video models, original music for the jingle, 5,000+ voices, sound effects, and Studio to bring it together.

Make your ad

Generate the visuals, write the jingle, add a voiceover and sound effects, and edit the finished 15 to 45 second spot in one editor. No filming required.

Make your ad

Generate the visuals, write the jingle, add a voiceover and sound effects, and edit the finished 15 to 45 second spot in one editor. No filming required.

Post it publicly

Add the official competition watermark , then post your ad on at least three eligible social platforms with #TheWorldsCatchiestAd and tag @elevenlabs.

YouTube

X

LinkedIn

Submit your entry

Send the links to your posts through the entry form before November 1, 2026 at 11:59pm PST. Winners announced on November 10, 2026.

Submit your entry

Send the links to your posts through the entry form before November 1, 2026 at 11:59pm PST. Winners announced on November 10, 2026.

Submit your entry

Send the links to your posts through the entry form before November 1, 2026 at 11:59pm PST. Winners announced on November 10, 2026.

Subscribe to enter

For a limited-time, get 50% off your first year of Creator or Pro.

Creator

Recommended Plan

$9.17

$18.33

per month, billed yearly

50% off your first year ($110 billed yearly)

121k credits per month

Image, video, music, voice, and SFX in one plan

Commercial use rights for what you create

Cancel anytime

Subscribe to enter

Pro

$41.25

$82.50

per month, billed yearly

50% off your first year ($495 billed yearly)

600k credits per month

Plus, 192kbps quality audio

Plus, 44.1kHz PCM audio output via API

Cancel anytime

Subscribe to enter

Annual offer: 50% off the first year of an annual Creator or Pro plan with code THESEARCH50, valid through Nov 1, 2026 at 11:59pm PST. Renews at the standard annual price. For new subscribers and monthly subscribers upgrading to annual. Not valid on mobile app store subscriptions. Excludes current annual subscribers and accounts that canceled an annual plan in the last 90 days. No purchase necessary to enter. See official rules for details.

Steamed dumplings in a bamboo basket branded 1-800-Dumpling, on a green table with chopsticks and chilli oil

What we’re looking for

Judging

Catchiness

Does the jingle stay with you after one listen?

Concept

Is the idea original, and does it fit the invented brand?

Craft

How well do the visuals, sound, and edit work together?

Answering the brief

15-45 seconds, fictional brand, original jingle made in ElevenMusic?

Subscribe to enter

Steamed dumplings in a bamboo basket branded 1-800-Dumpling, on a green table with chopsticks and chilli oil

What we’re looking for

Judging

Catchiness

Does the jingle stay with you after one listen?

Concept

Is the idea original, and does it fit the invented brand?

Craft

How well do the visuals, sound, and edit work together?

Answering the brief

15-45 seconds, fictional brand, original jingle made in ElevenMusic?

Subscribe to enter

Steamed dumplings in a bamboo basket branded 1-800-Dumpling, on a green table with chopsticks and chilli oil

What we’re looking for

Judging

Catchiness

Does the jingle stay with you after one listen?

Concept

Is the idea original, and does it fit the invented brand?

Craft

How well do the visuals, sound, and edit work together?

Answering the brief

15-45 seconds, fictional brand, original jingle made in ElevenMusic?

Subscribe to enter

Prizes

$100,000 up for grabs across eleven winners

Entries close November 1, 2026 at 11:59pm PST. Winners are announced on November 10, 2026 on X.

Subscribe to enter
Grand Prize – $50,000

The catchiest ad of the competition. One winner, judged on the strength of the jingle, the craft of the ad, and how well it answers the brief.

Second Place – $20,000

Awarded to the runner-up entry.

Third Place – $10,000

Awarded to the third-place entry.

Finalists (4th–11th) – $2,500 each

Award to eight more entries that stood out.

The Bonus

All eleven winners get something money can't buy: a seat at the table. Receive an exclusive 30-minute 1:1 with ElevenLabs' Creative Production team. We're scaling fast and always looking for great creative talent.

Prizes

$100,000 up for grabs across eleven winners

Entries close November 1, 2026 at 11:59pm PST. Winners are announced on November 10, 2026 on X.

Subscribe to enter
Grand Prize – $50,000

The catchiest ad of the competition. One winner, judged on the strength of the jingle, the craft of the ad, and how well it answers the brief.

Second Place – $20,000

Awarded to the runner-up entry.

Third Place – $10,000

Awarded to the third-place entry.

Finalists (4th–11th) – $2,500 each

Award to eight more entries that stood out.

The Bonus

All eleven winners get something money can't buy: a seat at the table. Receive an exclusive 30-minute 1:1 with ElevenLabs' Creative Production team. We're scaling fast and always looking for great creative talent.

Prizes

$100,000 up for grabs across eleven winners

Entries close November 1, 2026 at 11:59pm PST. Winners are announced on November 10, 2026 on X.

Subscribe to enter
Grand Prize – $50,000

The catchiest ad of the competition. One winner, judged on the strength of the jingle, the craft of the ad, and how well it answers the brief.

Second Place – $20,000

Awarded to the runner-up entry.

Third Place – $10,000

Awarded to the third-place entry.

Finalists (4th–11th) – $2,500 each

Award to eight more entries that stood out.

The Bonus

All eleven winners get something money can't buy: a seat at the table. Receive an exclusive 30-minute 1:1 with ElevenLabs' Creative Production team. We're scaling fast and always looking for great creative talent.

What catchy looks like

The first entries come from creators we invited to set the bar. Standout submissions are featured weekly on X and Instagram throughout the competition.

Get inspired

Subscribe to enter

What catchy looks like

The first entries come from creators we invited to set the bar. Standout submissions are featured weekly on X and Instagram throughout the competition.

Get inspired

Subscribe to enter

What catchy looks like

The first entries come from creators we invited to set the bar. Standout submissions are featured weekly on X and Instagram throughout the competition.

Get inspired

Subscribe to enter

Answers to common questions

Do I need a paid plan to enter?+

No purchase is necessary to enter, and the official rules describe the free method of entry. A paid ElevenCreative subscription gives you the credits and tools most entries will need to produce a finished 15 to 45 second ad with an original jingle, plus commercial use rights for what you create.

How do I get the discount?+

For 50% off your first year of Creator or Pro, choose Yearly billing and subscribe. The discount is applied automatically at checkout. Valid through Nov 1, 2026 at 11:59pm PST. Monthly Creator plans get 50% off the first month.

Who can enter?+

You must be 18 or older and a resident of an eligible country, as set out in the official rules. You can enter on your own or as a team.

How many ads can I submit?+

As many as you like. Each ad needs its own public posts and its own entry through the form.

What counts as an original jingle?+

A short, original piece of music made in ElevenCreative for your fictional brand. It has to be new work created for this competition, and it should be the center of the ad.

Can my ad be for a real brand?+

No. Your ad must be for a fictional brand you invent, with no real trademarks or logos.

Which social platforms count, and where do I get the watermark?+

Post publicly on at least three of the eligible platforms listed in the official rules, using #TheWorldsCatchiestAd and tagging @elevenlabs. The official watermark is available to download here, and it must appear on your final ad.

Who owns my ad?+

You do. By entering, you grant ElevenLabs a license to share your entry in connection with the competition, for example featuring it on our social channels. The official rules have the full terms.

When do entries close, and when are winners announced?+

Entries close November 1, 2026 at 11:59pm PST. Winners are announced on November 10, 2026 on X.

Answers to common questions

Do I need a paid plan to enter?+

No purchase is necessary to enter, and the official rules describe the free method of entry. A paid ElevenCreative subscription gives you the credits and tools most entries will need to produce a finished 15 to 45 second ad with an original jingle, plus commercial use rights for what you create.

How do I get the discount?+

For 50% off your first year of Creator or Pro, choose Yearly billing and subscribe. The discount is applied automatically at checkout. Valid through Nov 1, 2026 at 11:59pm PST. Monthly Creator plans get 50% off the first month.

Who can enter?+

You must be 18 or older and a resident of an eligible country, as set out in the official rules. You can enter on your own or as a team.

How many ads can I submit?+

As many as you like. Each ad needs its own public posts and its own entry through the form.

What counts as an original jingle?+

A short, original piece of music made in ElevenCreative for your fictional brand. It has to be new work created for this competition, and it should be the center of the ad.

Can my ad be for a real brand?+

No. Your ad must be for a fictional brand you invent, with no real trademarks or logos.

Which social platforms count, and where do I get the watermark?+

Post publicly on at least three of the eligible platforms listed in the official rules, using #TheWorldsCatchiestAd and tagging @elevenlabs. The official watermark is available to download here, and it must appear on your final ad.

Who owns my ad?+

You do. By entering, you grant ElevenLabs a license to share your entry in connection with the competition, for example featuring it on our social channels. The official rules have the full terms.

When do entries close, and when are winners announced?+

Entries close November 1, 2026 at 11:59pm PST. Winners are announced on November 10, 2026 on X.

Answers to common questions

Do I need a paid plan to enter?+

No purchase is necessary to enter, and the official rules describe the free method of entry. A paid ElevenCreative subscription gives you the credits and tools most entries will need to produce a finished 15 to 45 second ad with an original jingle, plus commercial use rights for what you create.

How do I get the discount?+

For 50% off your first year of Creator or Pro, choose Yearly billing and subscribe. The discount is applied automatically at checkout. Valid through Nov 1, 2026 at 11:59pm PST. Monthly Creator plans get 50% off the first month.

Who can enter?+

You must be 18 or older and a resident of an eligible country, as set out in the official rules. You can enter on your own or as a team.

How many ads can I submit?+

As many as you like. Each ad needs its own public posts and its own entry through the form.

What counts as an original jingle?+

A short, original piece of music made in ElevenCreative for your fictional brand. It has to be new work created for this competition, and it should be the center of the ad.

Can my ad be for a real brand?+

No. Your ad must be for a fictional brand you invent, with no real trademarks or logos.

Which social platforms count, and where do I get the watermark?+

Post publicly on at least three of the eligible platforms listed in the official rules, using #TheWorldsCatchiestAd and tagging @elevenlabs. The official watermark is available to download here, and it must appear on your final ad.

Who owns my ad?+

You do. By entering, you grant ElevenLabs a license to share your entry in connection with the competition, for example featuring it on our social channels. The official rules have the full terms.

When do entries close, and when are winners announced?+

Entries close November 1, 2026 at 11:59pm PST. Winners are announced on November 10, 2026 on X.

Entries close November 1, 2026

$100,000 in prizes, 11 winners, and the world's catchiest ad.

Subscribe to enter

No purchase necessary. Must be 18 years of age or older. Deadline to enter November 1, 2026. See official rules for additional terms and restrictions. Sponsored by ElevenLabs.

Entries close November 1, 2026

$100,000 in prizes, 11 winners, and the world's catchiest ad.

Subscribe to enter

No purchase necessary. Must be 18 years of age or older. Deadline to enter November 1, 2026. See official rules for additional terms and restrictions. Sponsored by ElevenLabs.

Entries close November 1, 2026

$100,000 in prizes, 11 winners, and the world's catchiest ad.

Subscribe to enter

No purchase necessary. Must be 18 years of age or older. Deadline to enter November 1, 2026. See official rules for additional terms and restrictions. Sponsored by ElevenLabs.